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Introduction to New Relic Pathpoint

New Relic Pathpoint is a visualization application that offers a unique approach to business process observability. It models system health in relation to the actual business journey giving you an optimized view of any problems your digital business may have.

By monitoring and analyzing the health and performance of all phases of the journey, including relevant internal processes and external dependencies, Pathpoint allows organizations to easily identify and resolve issues that impact the journey, optimize internal processes, and improve the overall customer experience.

Pathpoint is an open source catalog project developed by the New Relic labs team. See the GitHub Pathpoint repository.

Want to understand Pathpoint benefits at a high level? See the Pathpoint product page.

Business observability overview

New Relic Pathpoint helps large organizations monitor and analyze a wide range of data no matter where it comes from in their system, which help them more efficiently optimize their processes.

The sections below cover important concepts and procedures about Pathpoint.

Pathpoint UI

Pathpoint can be a key part of optimizing your business observability. It maps an organization's business process or "customer journey" to tangible signals from various services, alerts, and infrastructure to help you rapidly pinpoint where your business or customer journey is impacted. This top down approach to observability allows you to share observability data with a wide variety of technical and non-technical personnel.

Each Pathpoint flow is divided into:

By tracking each of these components, Pathpoint provides a comprehensive view of how customers interact with an organization at every stage of their journey. This makes it possible to identify and diagnose issues quickly, optimize the customer experience, and make data-driven decisions to drive better business outcomes.

Create flows

In previous sections we described the main elements within the pathpoint UI: stages, steps, and touchpoints. In Pathpoint the highest level grouping of these elements is the flow. A flow is usually used to model a "business journey" or "customer journey". The stages of a flow represent higher level concepts that compose the journey. When we think about what kinds of stages to use it helps to think about what our business process or "journey" is and how we think of it in sequence. Often it helps to look at other flows within a similar industries. Examples of industries or verticals are:

  • Hotel or hospitality
  • Cruise line or airline
  • Rideshare
  • Consumer packaged goods
  • Online marketplace
  • General retail
  • Quick-service restaurant
  • Mining, construction, oil, gas
  • Digital streaming media
  • Online news media
  • Retail or commercial banking
  • Insurance
  • Talent management

Within an industry, it's often useful to model more than one flow. For example, in the insurance industry, you may want to model separate flows for purchasing a policy and filing a claim respectively. In fact, due to how the organization is structured, you may want a flow that separates home insurance from auto insurance or consumer insurance from commercial insurance. However, we recommend to start off with a simple flow of 4-5 steps, and either break it down later or add to it to make it more complete. Generally stage names are non-technical. They may be industry specific but should be generally understood by any C-level or VP personnel in an organization.

Example Flow List

When you're developing a flow, you must first focus on the stages that a user or process progresses through in the journey. At first, practitioners may have trouble brainstorming a high-level flow, but as this example of an airline business journey shows, there are numerous details that comprise a complete business journey that may not be obvious when you're focused on the services and infrastructure that run your business (rather than the business process itself).

Airport Flow Example

Stage examples

Industry

Flow description

Stages

Hotel (hospitality)

Guest booking and stay

  1. Browse available rooms
  2. Book a room
  3. Check in and stay
  4. Check out

Online marketplace

Basic purchase journey

  1. Browse available products
  2. Add to/manage products in a cart
  3. Complete a purchase
  4. Receive and/or return a purchase
  5. Manage notifications and marketing

Rideshare

Book and take a ride

  1. Book a ride
  2. Get assigned a driver
  3. Start a ride start
  4. End a ride
  5. Pay
  6. Provide feedback

Steps examples

Steps are used to bridge the gap between the abstraction of stages and the detail of signals. While stages may be understood by higher level stakeholders, steps may sometimes be more technical or operations specific. The key thing is that steps do not require a link to a single specific signal. Signals are where we connect to the underlying telemetry.

Flow::Stage

Steps

Rideshare::Book

  1. Login
  2. Search
  3. Set pickup
  4. Set destination
  5. Select ride type
  6. Payment option
  7. Confirm ride

Rideshare::Payment

  1. Payment initiation
  2. Payment processing
  3. Verification
  4. Payment confirmation

Rideshare::Feedback

  1. Initiate feedback request
  2. Receive user feedback
  3. Aggregate ratings
Rideshare Flow Example

The rideshare journey, including stages and steps (without signals)

Select relevant signals

When developing Pathpoint flows, it's best to focus on the stages and steps first (a top-down approach). This allows you to think in terms of what's important to the business process before searching for low-level signals. This exercise will help you prioritize which which signals to capture. In Pathpoint you can select any entity or alert as a signal. This can make it a bit daunting to see what signals to include. We recommend working in the following order:

  1. Journey critical front-end transactions or SLIs that directly impact revenue or customer experience.
  2. Journey critical back-end transactions or SLIs that directly impact revenue or customer experience.
  3. Journey critical third party services (often obtained via Synthetics).
  4. Analyze the overall health of the most important services in each step.
  5. Support infrastructure and platforms relevant to each step (often cloud services such as load balancers, container services, managed databases, or messaging systems).

For example, for a login step, you may consider these metrics:

  1. A Javascript error rate for the login page action
  2. The overall latency for the login page action
  3. SLIs related to backend transactions for authenticating
  4. Backend transactions or services related to user lookup
  5. Database health of databases used for storing user information
  6. Load balancer health for a load balancer sitting in front of authentication service
  7. Redis database health for a cache of user state information

The goal is provide signals which have a level of independence, and when an incident occurs, you'll be able to deduce from what is red what the problem may be.

Selection Selection

Best practices

Work from the top down

When designing our flow, the reason we start from the top down is we may not have all of the signals needed yet to properly cover the flow. During flow development, we'll identify areas were we do and do not have coverage.

It’s better to have a well thought out flow with some signal gaps than a flow that's put together hastily with a random set of signals.

Use multiple flows if your journey is very complex

Trying to force all relevant signals into a single flow can lead to a congested and confusing signal. Consult with internal stakeholders (and the New Relic account team) to see how best to organize flows. For example, an insurance company might want to separate the following flows:

  • Finding and purchasing new policies
  • Filing and paying out insurance claims

Don’t use a signal just because it’s available

Be selective and focus on the signals that are most likely related to immediate business or user impact. You may have 5 alert conditions related to an entity, however you may choose to only add 1 or 2.

Don’t be afraid to improve existing signals

Flapping signals will create a noisy, flapping Pathpoint flow. Consider refining alert thresholds or service level queries to make signals more actionable and meaningful. If a signal is red, there should be real or at least probably risk to the business process.

Use Synthetics to capture external dependencies

Your process may be responsible for 3 or 4 third-party APIs or other SaaS systems. Synthetics is the conventional way to capture the health of those systems.

Use Workloads to group entities

Workloads offer a powerful method to consolidate related entities into a unified view. By aggregating infrastructure components such as load balancers, RDBMS, and other cloud services, critical issues affecting individual sub-entities can be efficiently surfaced at the workload level. Additionally, workloads can be used to combine multiple service levels into a single, overarching service level for simplified monitoring and management.

Use useful metadata tags on your entities

It's good practice to put tags on your entities such as service levels, workloads, synthetics etc. It's especially helpful to add flow, stage, and step tags on your entities. This will allow you to use these signals more easily with Pathpoint.

Use the Pathpoint KPIs row to capture important counts, monetary values, etc. related to your flow

Utilize the Pathpoint KPIs row to monitor essential counts and monetary values relevant to your workflow. This includes critical events such as user logins, registrations, checkouts, and cart abandonments, as well as financial metrics like total checkout and returned product value. Many of these metrics can be derived from existing telemetry data and do not require association with specific entities. They can be sourced from logs, custom metrics, or other available data points.

Let’s say you have a stage called “search”, you may want to have KPI’s like:

  • Successful searches
  • Slow searches
  • Failed searches

If you have stages for order, cart, or checkout, you may want to have KPIs like:

  • Order count
  • Failed orders
  • Order value
  • Abandoned cart
  • Average cart value
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