Partner marketing

New Relic loves to help our partners tell the world about our joint offerings. Here is a non-exhaustive list of marketing activities that we can pull into our co-marketing plan.

To proceed with any co-marketing activity or to plan your strategy, email your Business Development rep at New Relic or email partners @ newrelic.com.

Marketing tools

If you have new ideas that are not listed here, let us know!

Marketing tools Description
Email template Use New Relic's HTML and/or plain text email templates to send to your customers to introduce them to New Relic. To request templates, email your Business Development rep at New Relic, or email partners @ newrelic.com.
Content boilerplate New Relic's content boilerplate has everything you need to create a New Relic page on your website. To request it, email your Business Development rep at New Relic, or email partners @ newrelic.com.
Blog content Follow New Relic's guidelines to post on New Relic's blog.
Twitter

Use sample tweets to promote our partnership, include appropriate links, and mention @newrelic. To request re-tweets, email your Business Development rep at New Relic, or email partners @ newrelic.com.

New Relic media assets Get our logo and other materials from New Relic's media assets webpage. To request additional assets, email your Business Development rep at New Relic, or email partners @ newrelic.com.
Joint customer case study Identify a joint customer, and work with New Relic to write and publish a joint customer case study. For more information, contact your Business Development rep at New Relic, or email partners @ newrelic.com.

Marketing activities

If you have new ideas that are not listed here, let us know!

Marketing activity Description
Social media support

Let New Relic help amplify your social media through tweets, retweets, Facebook likes, shares, etc.

Event opportunities Participate in local meetups or find out about other events or co-sponsorship opportunities.
Webinar

Co-host a webinar; for example, see:

Guest blog posts

New Relic loves great blog content, and partners are often an essential source; for example:

You are encouraged to write a guest blog post for http://blog.newrelic.com.

What's in it for you?

It's a great opportunity for you to promote your company and the integration you've built. Our blog is popular reading for the New Relic community, and our customers are frequently among the fastest growing innovators.

How does it work?

You draft the post and supply screenshots and/or video as applicable. New Relic will edit, format, publish, and promote the post. You'll get credit as the author, and you can include a paragraph at the end mentioning your product.

How do you create a great blog post?

The goal is to be insightful, useful, thought provoking, smart, surprising, and entertaining—or at least some combination of those elements.

Blog post guidelines Comments
Writing style
  • Recommendation: Write your blog post in the first person. New Relic's target audience includes developers, DevOps, IT ops, execs, marketers, and data scientists working with big data, but we have no problem attracting a wider readership than that. We want to intrigue them and help them do their jobs better and more passionately.
  • Passion and connection are essential. If you do not care about the topic you are blogging about or, more importantly, you do not appear to care about it, neither will the reader.
Length A typical blog post runs approximately 500 words, but it may be longer or shorter if there is a good reason. Technical blog posts may run much longer, while posts with video may not need much text at all.
Content
  • Each post should focus on a single main idea. If you have a mashup of multiple ideas, consider breaking them up into a series of multiple, related posts.
  • Posts do not have to be based on the latest news, but they shouldn't pretend that old news is new. If you're writing about something that's not brand new, you need to acknowledge that and come up with a fresh take or new angle.
  • Posts should be fact based, and not mere opinion without a grounding in reality.
  • The magic is in the details. Posts should be grounded in specifics, not just general pronouncements. If you say something is bad, you need to describe why; for example, what can or did happen because of it. Similarly, if you suggest best practices, the more specific examples you provide, the better.
Links Links to outside content are encouraged, but just pointing to something on the web is not enough for a post, no matter how interesting the link is. You need to bring something unique to the post.

For more help

If you need more help, check out these support and learning resources: