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Product, capability, and feature capitalization and usage

This page is the definitive resource for capitalizing products, features, and capabilities for use by all New Relic content creators. These guidelines have been vetted by members of legal, content and product marketing, and docs, as well as leaders from around New Relic. Visit the word-nerds slack channel if you have questions about or additions to the list.

In general, the only things that we use title case for are our company name, product/platform name, and a few capabilities and integrations that require it for legal reasons. The following sections also call out first and subsequent uses of terms. First use refers to the first mention in the body copy. It's okay to use the subsequent versions in space-constrained areas such as titles, headers, tables, web navigation, the UI, social media posts, and so on.

Do not use acronyms specific to or coined by New Relic externally; only use industry-recognized acronyms such as APM externally.

Important

Find capitalization guidelines for user types and product editions.

Trademark guidelines

New Relic trademarks are adjectives (brand names) modifying nouns (the generic product type).

  • Do not make New Relic or its platform, capabilities, and so on possessive using apostrophes. For example, use the “functionality of the New Relic platform” or “the New Relic platform functionality” instead of “New Relic's platform functionality” or “New Relic's functionality.”
  • Do not pluralize New Relic or its platform, capabilities, and so on.
  • Do not abbreviate or combine New Relic or its platform, capabilities, and so on.
  • Do not hyphenate New Relic or its platform, capabilities, and so on, and do not allow them to break across a page line when used in text.
  • Avoid confusion by clearly separating and identifying New Relic trademarks from other companies' names and/or trademarks.

These trademark guidelines apply to other companies' trademarked names and products too.

When to use title case

You must use title case for our trademarked names including our company name plus our product/platform name and a few capability and integration names.

Note that the use of "capability" here is different than our use of that word in the user management space.

Name

What it is

Use this

Not this

New Relic*

our company

First use: New Relic, Inc. (corporation/entity), New Relic® (printed assets), or New Relic (digital assets)

Subsequent uses: New Relic, our company, we, or it

Do not use: New Relic's, new relic, New relic, NR, their

New Relic platform

our product/ our platform

First use: New Relic (docs, UI, titles) or New Relic observability platform (marketing content)

Subsequent uses: New Relic or New Relic platform

Note: New Relic observability platform is recommended for marketing content where users might not be familiar with our product.

Do not use: New Relic's, New Relic One, NR1

FutureStack*

{Future}Stack*

our annual user group conference

First use: FutureStack® or {Future}Stack® (printed assets), or FutureStack or {Future}Stack (digital assets)

Subsequent uses: FutureStack

Do not use: Future Stack, Futurestack, Future stack

NerdGraph*

our GraphQL API

First use: NerdGraph® (printed assets) or NerdGraph (digital assets)

Subsequent uses: NerdGraph

Do not use: Nerd Graph, Nerdgraph, nerdgraph, nerd graph

Nerdlet*

component of New Relic apps; a specific UI view represented by a React JavaScript package

First use: Nerdlet® (printed assets) or Nerdlet (digital assets)

Subsequent uses: Nerdlet

Do not use: nerdlet, NerdLet

Nerdpack*

component of New Relic apps; the package containing all the files needed by that app

First use: Nerdpack® (printed assets) or Nerdpack (digital assets)

Subsequent uses: Nerdpack

Do not use: nerdpack, NerdPack, Nerd Pack, nerd pack

NerdStorage*

component of New Relic apps; used to store and retrieve simple sets of data

First use: NerdStorage® (printed assets) or NerdStorage (digital assets)

Subsequent uses: NerdStorage

Do not use: Nerdstorage, nerdstorage, Nerd Storage, Nerd storage, nerd storage

New Relic CodeStream

IDE extension that integrates with New Relic

New Relic CodeStream (for the New Relic integration with CodeStream) or CodeStream (for just the CodeStream app)

Do not use: New Relic CodeStream's, New Relic Code Stream, Code Stream

New Relic Explorer

capability of New Relic

First use: New Relic Explorer

Subsequent uses: New Relic Explorer

Describing actions in the UI: Explorer

Do not use: New Relic Explorer's, Explorer (okay when directing what to select in the UI), explorer

New Relic Infinite Tracing*

our fully-managed, tail-based, distributed tracing solution

First use: New Relic Infinite Tracing® (printed assets) or New Relic Infinite Tracing (digital assets)

Subsequent uses: Infinite Tracing

Do not use: Infinite tracing, infinite tracing, New Relic Edge with Infinite Tracing

New Relic Instant Observability

ecosystem of quickstarts for New Relic

First use: New Relic Instant Observability or New Relic Instant Observability (I/O)

Subsequent uses: Instant Observability or New Relic I/O (avoid using the acronym externally, if possible)

Do not use: New Relic instant observability, instant observability, NRIO, IO, I/O

New Relic Lookout

capability of New Relic

First use: New Relic Lookout

Subsequent uses: New Relic Lookout

Describing actions in the UI: Lookout

Do not use: New Relic Lookout's, Lookout (okay when directing what to select in the UI), lookout

New Relic Navigator

capability of New Relic

First use: New Relic Navigator

Subsequent uses: New Relic Navigator

Describing actions in the UI: Navigator

Do not use: New Relic Navigator's, Navigator (okay when directing what to select in the UI), navigator

* Trademarked

Examples

  • New Relic is a registered trademark of New Relic, Inc. It was founded in 2008. We call our employees Relics.
  • The New Relic support team can answer all of your questions about New Relic. They're happy to help.
  • The New Relic observability platform lets you ingest data from practically any source. New Relic gives you access to our curated UI experiences like application performance monitoring, browser monitoring, mobile monitoring, and more.
  • Optimize code performance and feature planning with access to telemetry data from production and pre-production environments directly in your IDE via the New Relic CodeStream integration.
  • New Relic Infinite Tracing is a fully managed, cloud-based solution. Infinite Tracing can analyze 100% of your trace data and choose the most actionable data.

What not to capitalize

Do not capitalize our capability and feature names (what you get with our platform) unless they begin a sentence (and then only capitalize the first word) or are included in the table above. If a capability or feature name includes the name of a trademarked product, then only capitalize the trademarked name (for example, Pixie or Kubernetes).

Feature and capability defined:

  • A feature is an individual experience or element of functionality in the New Relic platform or a New Relic capability.
  • A capability is a collection of features that enable a customer to achieve a use case. A capability is considered a superset of features and often tends to be an outside-in term that customers associate with an existing category such as application performance monitoring, applied intelligence, infrastructure monitoring, and log management. In other words, capabilities are the things we'd treat as SKUs if we sold them all separately.

Notes about features and capabilities:

  • These are largely internal terms used so that we can discuss New Relic and its structure more clearly. For public resources, we should attempt to avoid these terms and their distinctions and simply talk about how something works.
  • Note that this use of “capability” is different from how we define “capability” in the user management space.

View a diagram of the relationship between our product, features, and capabilities.

Name

What it is

Use this

Not this

alerts

capability of New Relic; detection and notification of issues

alerts

Do not use: Alerts

anomaly detection

feature of the applied intelligence capability in New Relic that helps distinguish between typical and atypical system performance

anomaly detection

Do not use: Anomaly Detection, Anomaly detection

application performance monitoring

capability of New Relic; using real-time data to track the uptime and reliability of an application

First use: application performance monitoring (APM)

Subsequent uses: application performance monitoring, APM, or application monitoring

Do not use: Application Performance Management, Application Performance Monitoring, Application Monitoring

applied intelligence

capability of New Relic; our AIOps solution; machine learning engine that reduces alert noise, correlates incidents, and automatically detects anomalies

applied intelligence

Do not use: Applied Intelligence, Applied intelligence, AI, AIOps

automap

feature of New Relic; automatically displays relationships between entities in topology view

automap

Do not use: auto map, Auto Map, Auto map

auto-telemetry with Pixie

Pixie integration with New Relic

First use: auto-telemetry with Pixie

Subsequent uses: auto-telemetry with Pixie, the Pixie integration with New Relic, our Pixie integration, or the integration with Pixie

Do not use: Pixie (okay if referring to px.dev and the open-source Pixie project), Pixie's, Auto-telemetry with Pixie

browser monitoring

capability of New Relic; our real-user monitoring (RUM) solution along with mobile monitoring

browser monitoring

Do not use: Browser Monitoring, Browser monitoring

containers

a method to package software for release

containers

Do not use: Containers

dashboards

capability of New Relic that uses NRQL to build custom visualizations

dashboards

Do not use: Dashboards

data explorer

feature of New Relic; navigating data in New Relic without NRQL know-how

data explorer

Do not use: Data Explorer, Data explorer

data ingest

bringing metrics, events, logs, and traces (MELT) data into New Relic

data ingest

Do not use: Data Ingest, Data ingest

digital experience monitoring

a combo of New Relic front-end monitoring capabilities (browser, mobile, synthetics)

First use: digital experience monitoring (DEM)

Subsequent uses: digital experience monitoring or DEM

Do not use: Digital Experience Monitoring, Digital experience monitoring, digital monitoring

distributed tracing

feature of New Relic; a solution for observing service requests as they flow through a distributed system

distributed tracing

Do not use: Distributed Tracing, Distributed tracing

errors inbox

capability of New Relic; our error tracking solution for triaging and resolving full-stack errors

errors inbox

Do not use: Errors Inbox, Errors inbox

event correlation

feature of the applied intelligence capability in New Relic that automatically groups alerts to decrease noise

event correlation

Do not use: Event Correlation, Event correlation

incident intelligence

feature of the applied intelligence capability in new Relic that correlates incidents and offers suggested responders

incident intelligence

Do not use: Incident Intelligence, Incident intelligence

infrastructure monitoring

capability of New Relic that collects performance data on hosts and servers (IT infrastructure) to understand health

First use: infrastructure monitoring

Subsequent uses: infrastructure monitoring, infra monitoring, or infra (for space-constrained areas only)

Do not use: Infrastructure Monitoring, Infrastructure monitoring

Kubernetes cluster explorer

feature of the Kubernetes monitoring capability that ​provides a multi-dimensional representation of a Kubernetes cluster and enables teams to drill down into Kubernetes data

Kubernetes cluster explorer

Do not use: Kubernetes Cluster Explorer, kubernetes cluster explorer

Kubernetes monitoring

capability of New Relic; form of reporting that helps with proactive management of clusters

Kubernetes monitoring

Do not use: Kubernetes Monitoring, kubernetes monitoring

microservices

modern application architecture (vs. monolith)

microservices

Do not use: micro services, Micro Services, Microservices

integrations

solutions that integrate with/gather data from third parties; all our integrations can be found as quickstarts in New Relic Instant Observability

integrations

Do not use: Integrations

log management

capability of New Relic; collecting, formatting, and analyzing log data to optimize systems

First use: log management

Subsequent uses: log management or logs

Do not use: Log Management, Log management, Logs

logs in context

feature of the log management capability in New Relic; tracing logs throughout a complex service

logs in context

Do not use: Logs in Context, Logs in context

metrics, events, logs, and traces

what you monitor for full-stack observability

First use: metrics, events, logs, and traces or metrics, events, logs, and traces (MELT)

Subsequent uses: metrics, events, logs, and traces or MELT

Do not use: Metrics, Events, Logs, and Traces

mobile monitoring

capability of New Relic; our RUM solution along with browser monitoring

mobile monitoring

Do not use: Mobile Monitoring, Mobile monitoring

model performance monitoring

capability of New Relic; our solution for MLOps; observability for machine learning (ML) models in production

model performance monitoring

Do not use: Model Performance Monitoring, Model performance monitoring, ML model monitoring, ML model performance monitoring, MPM

network performance monitoring

capability of New Relic; understanding how a network is experienced by users

First use: network performance monitoring or network performance monitoring (NPM)

Subsequent uses: network performance monitoring, NPM, or network monitoring

Do not use: Network Performance Monitoring, Network performance monitoring, Network Monitoring, Network monitoring

observability

methodology for understanding a complex system

First use: observability or observability (o11y)

Subsequent uses: observability, o11y, full-stack observability, or end-to-end observability

Do not use: Observability, O11y, Full-Stack Observability, Full-stack Observability, Full-stack observability

query, queries, querying

feature of New Relic; NRQL- or Prom-QL-style way of asking bespoke questions of data

query, queries, or querying

Do not use: Query, Queries, Querying

query builder

feature of New Relic; previously known as chart builder

query builder

Do not use: Query Builder, Query builder

quickstarts

feature of New Relic Instant Observability; pre-built open-source integrations that include dashboards and alerts

quickstarts

Do not use: quick starts, Quick Starts, QuickStarts, Quickstarts

serverless monitoring

capability of New Relic for Lambda and serverless functions

serverless monitoring

Do not use: Serverless Monitoring, Serverless monitoring

service levels

feature of New Relic; used to measure the performance of a service

service level or service levels

Do not use: Service Levels, Service levels, SL, services levels, Services Levels

service maps

feature of New Relic; visual representation of a service

service maps

Do not use: Service Maps, Service maps

synthetic monitoring

capability of New Relic; simulating users across geographies to identify bottlenecks or experience issues; aka synthetic tests for APIs or browsers

First use: synthetic monitoring

Subsequent uses: synthetic monitoring or synthetics or synthetic monitors

Do not use: synthetics monitoring, Synthetic Monitoring, Synthetic monitoring

workloads

feature of New Relic; used to aggregate the health and activity of all entities that provide a business logic

workload or workloads

Do not use: Workloads, work loads, Work Loads, Work loads

If you don't see a feature or capability in one of the above tables, assume that it is not capitalized.

Examples

  • Application performance monitoring (APM) helps you instantly understand application performance, dependencies, and bottlenecks. APM gives you a complete view of your applications and operating environment.
  • Covered entities can now send application, infrastructure, digital experience, and network monitoring data to New Relic while maintaining HIPAA compliance.
  • When you need to correlate log data with other telemetry data, enable logs in context in New Relic.
  • NRQL is a query language you can use to query the New Relic database.
  • With a quickstart, you can quickly install dashboards, alerts, and other resources.

Capitalization changes to platform components

We used to capitalize our platform components (below). However, we no longer position our platform this way. Check out how we're positioning our platform and the recommendations for how to refer to these platform components in the following table.

Name

What it is

Use this

Not this

Applied Intelligence

formerly a separate product—now a capability of New Relic

applied intelligence

Do not use: Applied Intelligence, AI, AIOps

Full-Stack Observability

formerly a separate product—now in lowercase, it describes an outcome of using New Relic

full-stack observability

Do not use: Full-Stack Observability, Full-stack Observability, Full Stack Observability, full stack observability, FSO

Telemetry Data Platform

formerly a separate product—now part of New Relic

telemetry data platform (avoid this term altogether when possible)

Do not use: Telemetry Data Platform, Telemetry data platform, TDP

Examples

  • Engineers can use applied intelligence to detect, diagnose, and mitigate problems more quickly and easily.
  • A set of dashboards with data from all New Relic products gives you full-stack observability of your metrics, events, logs, and traces.

Downloadable or printable documents that are available to the public—including customer-, partner-, and reseller-facing documents—require a copyright disclaimer in the footer for all registered and unregistered trademarks used within the document. In any instance where the registration marks are not used in downloadable/printable documents, include the following statement in the copyright area of the footer:

© 2008-22 New Relic, Inc. All rights reserved. New Relic and the New Relic logo are registered trademarks of New Relic, Inc. All product and company names herein may be trademarks of their registered owners.

Update the copyright year to reflect the current year.

For purely internal documents, neither the copyright or the trademark notices are required because we are not publishing the documents or putting third parties on notice. Instead, add the following disclaimer to the footer:

New Relic confidential; for internal use only

You should also add the word “internal” to the file name.

Relationships between products, features, and capabilities

This is not an exhaustive diagram, but it provides a model for how our features and capabilities fit together into our product.

Copyright © 2022 New Relic Inc.

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