Places and names

Internally we commonly refer to locations with an abbreviated form (PDX rather than Portland, OR) and people by their first name only (Lew, rather than Lew Cirne). For customer-facing text we need to be unified in how we present this information to mitigate any confusion.


  • Capitalize proper nouns.
  • Use a location’s proper name when referring to it as a noun.
We're experiencing issues with the Portland VPN.We're experiencing issues with the PDX VPN.