--- title: Ads Overview (All Platforms) source: https://docs.newrelic.com/docs/streaming-video-&-ads/view-data-in-newrelic/streaming-video-&-ads-all-platform-view/ads-overview --- The Ads Overview page provides a comprehensive view of ad playback performance across all your monitored streaming applications and platforms. This page helps you assess ad quality, monitor ad engagement, and identify ad delivery issues across your entire streaming infrastructure. ### What you can do with Ads Overview Use this page to: - Monitor ad quality metrics including rebuffering ratio, bitrate, and start time across all applications - Track ad engagement metrics including attempts, completions, and quartile milestones - Identify ads with high start time, rebuffering, start failures, or playback failures - Filter ad performance data by Content Title, Device Id, User Id, Platform, and other attributes - Analyze ad performance by platform, OS version, video player name, ISP, region, and resolution - Expand metrics to view in-depth details and trend analysis - Add widgets to dashboards for ongoing ad performance monitoring - Create alert conditions to proactively monitor ad delivery - Generate predictions and compare ad performance trends using NRQL queries - Export ad metrics as images for reporting ### Who uses this page This page is useful for ad operations teams, monetization managers, and analysts who need to monitor ad playback quality across multiple applications and platforms, ensure ad delivery meets quality standards, and troubleshoot issues affecting ad revenue and user experience. ## Ads Overview page The **All Platforms > Ads Overview** page provides a broad view of ads performance across various platforms. This offers a comprehensive overview of ads performance metrics for all monitored applications. The Ads Overview page includes the following information: ## View the Ad Overview page [#view-the-ad-overview-page] To view the ad overview page of the video agent across all platforms, go to **[one.newrelic.com](https://one.newrelic.com) > All Capabilities > Streaming Video & Ads > Ad Overview**. ![A screenshot about using streaming video & ads](https://docs.newrelic.com/images/ads-overview.webp "Streaming video & ads Ads Overview") ## Using the filter functionality [#using-the-filter-functionality] By default, the **Ads Overview** page displays ad playback performance data across all the entity applications on which the video agent has been instrumented. Using the filter bar, you may search for any attribute or value, for example, you may filter the data by **Content Title, Device Id, User Id, Platform**, etc. ![A screenshot about using streaming video & ads](https://docs.newrelic.com/images/additional-filter.webp "Streaming video & ads Ads Overview") ## View the golden metrics [#view-of-the-golden-metrics] Displays the ad playback metrics across all the monitored streaming applications. These metrics can help you better assess the performance of ads across all applications and see how your ad performs according to **Ad Quality** and **Ad Engagement**. These include: | Golden metrics | Description | | -------------------- | --------------------------------------------------------------------------------------- | | Ad Rebuffering Ratio | Percentage of buffering / total play time | | Avg. Ad bitrate | Quality by bits played | | Avg. Ad start time | Indicates the time before the first frame is displayed to the user. | | Ad Start Failures | Count of ad play attempts that failed to start (excluding user-initiated terminations). | | Ad playback failures | Count of ad plays with errors during playback. | ![A screenshot about using streaming video & ads](https://docs.newrelic.com/images/ad-overview-golden-metrics.webp "Streaming video & ads") ## View the Ad quality metrics Use the **Ad quality** metrics to understand how your ad performs across the application. These include: | Ad quality metrics | Description | | -------------------------- | -------------------------------------------------------------------------------------------------------- | | Ad Attempts | Total number of Ad play attempts (triggered by user action or auto-play) | | Ad Completed | Number of successful play attempts where at least one frame was viewed. | | First quartile | Users watching one fourth of the Ad. | | Second quartile | Users watching half of the Ad. | | Third quartile | Users watching three fourth of the Ad. This is also considered as the completion ad. | | Concurrent Views | Peak number of active ad sessions within the selected time interval. | | Total ad plays | Total number of ad plays. | | Ads completed | The ad was watched till the end. | | Incomplete ad plays | The ad was not completed, reason could be that the ad was skipped or the user exited the application. | | Ads rebuffered during play | Ad stops to buffer more frames before continuing. It is also referred as rebuffering or buffer underrun. | | Exit before ad start | Customer exits before the ad starts. | | Ads with high start time | Delay in the ad start time. | | Ad start failures | Ad unable to start. | | Ad playback failures | Issue with the ad playback. | ![A screenshot about using streaming video & ads](https://docs.newrelic.com/images/ads-overview-quality.webp "Streaming video & ads") ## Additional features Get an in-depth insight of the ads quality metrics by clicking the ellipsis icon on the right side of the metrics. Let us consider an example, as a user, you would like to view details related to ad attempts. 1. On the **Ad attempts** graph under the **Ad quality metrics**, click the ellipsis icon. 2. You may perform the following actions: | Action | Description | Image | | ------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------- | | Expand | Expand the data to view in-depth details. | ![An expanded image of the data](https://docs.newrelic.com/images/expand.webp "Expand the data") | | Add to dashboard | Add widget to an existing or [create a new dashboard](https://docs.newrelic.com/docs/query-your-data/explore-query-data/dashboards/introduction-dashboards). | ![An image about adding to the dashboard](https://docs.newrelic.com/images/dashboard-media.webp "Add to dashboard") | | Create an alert condition | [Create an alert condition](https://docs.newrelic.com/docs/tutorial-create-alerts/create-an-alert) to measure the set of event against a defined threshold and open an alert event when the threshold is met for a specified window of time. | ![An image about creating an alert condition](https://docs.newrelic.com/images/media-alert-condition.webp "Create an alert condition") | | Predict trend | Generate a prediction of the graph using NRQL query. For example, generate a time series of event from 1 day and compare it with 1 week ago. | ![An image about predict alerts](https://docs.newrelic.com/images/predict-alert.webp "Predict alerts") | | Get as image | Download the graph as an image and share the link with your team. | | | View query | Generate the NRQL query for the graph. | ![An image about generating the NRQL query](https://docs.newrelic.com/images/generate-query.webp "Generate the NRQL query") | ## Dimensions KPIs Explore and analyze traffic in depth by utilizing multiple parameters, including platform and video player name. Gain insights into customer viewing habits, such as the percentage of customers watching specific content, the resolution at which videos are being viewed, and detailed information about the device's operating system version. - **Platform**: The device type, for example, Roku, Browser, Android, or iOS device. - **OS Version**: The operating system version for the device. If you are using an Android or iOS device, the version of the operating system will be displayed. - **Video player name**: The name of the video player used to play the video. - **ISP**: The Internet Service Provider (ISP) used by the viewer. - **Region**: The geographical location of the viewer. - **Ad Resolution**: The resolution of the Ad being played at the viewer's device. ## Add Streaming Entity By default, the **Ads Overview** page displays all the entities associated with the account. However, if you wish to create a new streaming entity: 1. Click **+ Add streaming entity**, top right corner of the page. 2. Select the type of app you want to monitor. See [Install the media agent](https://docs.newrelic.com/docs/streaming-video-&-ads/installation/install-the-streaming-video-&-ads-agent/#installation) ## What's next? - View [Streaming Entities](https://docs.newrelic.com/docs/streaming-video-&-ads/view-data-in-newrelic/streaming-video-&-ads-all-platform-view/streaming-entities) across all applications/platforms. - View [Video Overview](https://docs.newrelic.com/docs/streaming-video-&-ads/view-data-in-newrelic/streaming-video-&-ads-all-platform-view/video-overview) across all applications/platforms. - View [User Sessions](https://docs.newrelic.com/docs/streaming-video-&-ads/view-data-in-newrelic/streaming-video-&-ads-all-platform-view/user-sessions/overview) across all applications/platforms. - Learn how [dashboard preferences are saved and restored](https://docs.newrelic.com/docs/streaming-video-&-ads/view-data-in-newrelic/user-preferences). - [Create custom widgets](https://docs.newrelic.com/docs/streaming-video-&-ads/custom-widget-support) to add bespoke NRQL-powered charts to the Ad quality metrics section.